Tourism Ireland’s ‘Jump into Ireland’ sales blitz in the United States kicked off recently, taking in the cities of Boston, Chicago and Seattle.
The sales blitz saw Tourism Ireland – together with a delegation of 13 Irish tourism companies, including B&B Ireland (based in Ballyshannon) and Harvey's Point Hotel, and five American tour operators – meet with travel professionals based in all three cities.
The busy schedule involved a 60-minute TV show format highlighting Ireland, as well as networking sessions with travel and lifestyle journalists – providing an excellent platform to showcase and sell Ireland to important travel decision-makers in each city.
In Seattle, Tourism Ireland highlighted the new Aer Lingus flight between Seattle and Dublin – due to commence on May 18 – which will offer more choice to prospective American visitors living in Washington State.
“Our ‘Jump into Ireland’ sales blitz to Boston, Chicago and Seattle provided an excellent platform to spread the word about the many great things to see and do in Donegal and Ireland,” said Alison Metcalfe, Tourism Ireland’s Head of North America.
She added: “Last year, we welcomed a record 1.83 million North American visitors to the island of Ireland.
“In 2018, we are confident that our strategy – combined with more airline seats than ever before from the US, as well as the strength and competitiveness of the vacation experience right around the island of Ireland – will deliver further growth.
“Our aim is to deliver a +5% increase in visitor numbers and +7% increase in revenue from North America in 2018.”
This is the second stage of the 2018 series of ‘Jump into Ireland’ (JITI) sales blitzes. The programme kicked off at the end of February, taking in Houston (Texas), Tampa (Florida) and Atlanta (Georgia). Similar events will take place in California – in Silicon Valley, Orange County and San Fernando Valley – in November.
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