Donegal County Council has revealed how 40,000 people were reminded of the beauty of Donegal recently.

A council spokeswoman said: "Donegal's wealth of tourist destinations has been brought to the attention of the thousands of people who visited the annual Holiday World Shows in Belfast and Dublin in recent weeks.

"The first was the Holiday World Show at Belfast's Titanic Exhibition Centre over place January 19 to 21 and the second was at the Holiday World Show in Dublin's RDS Simmonscourt over January 26 to 28 with over 40,000 visitors attending."

She added: "This is the third year running that Donegal Tourism has joined forces with local tourism trade operators hosting the biggest Home Holiday stand at the shows, including the following regions/sectors: Discover Donegal, Donegal Town, Inishowen, Letterkenny, Donegal East, Gateway to Sliabh Liag, Northwest & Gaeltacht, Donegal Airport, Donegal Self Catering and Camping and Caravan Parks.

"This year’s marketing was largely focused on the Star Wars theme, promoting the film location at Malin Head, which certainly peaked the interest of attendees at the event and attracted large numbers to the stand.

"Donegal got some fantastic media coverage across national papers from the official show opening in Dublin, which was attended by the Minister of Tourism Shane Ross, who also visited the Donegal stand."

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