SuperValu is calling on the nation to do something ‘Super’ this Christmas to spark the festive spirit in local communities across the country.

With the festive season getting underway, SuperValu is launching their annual nationwide Christmas Charity Food Appeal in all seven of their Donegal stores.

The ‘Super’ initiative is held in association with St Vincent De Paul, The Simon Community and The Lions Club.

SuperValu stores also confirmed that they have donated more than €643,000 to local causes in their own communities.  This is more than double the incredible €300,000 raised by the network of retailers in last year’s charity fundraising drive.

The Christmas Charity Appeal will roll out across all 217 stores nationwide, whereby shoppers will be invited to donate any non-perishable food product, like pasta, rice, cereals etc. from their shop, to help with those who are less fortunate this Christmas.

Shoppers are being asked to donate to those deserving families, so they can put food on the table this Christmas – just look out for the branded trollies at the entrance to the store. Trollies will be present until Wednesday 20 December.

Ireland’s leading grocery retailer, values being at the heart of Irish communities. Commenting today on the launch of Christmas Charity Food Appeal, Des O’Mahony, Marketing Director of SuperValu said: “We understand that Christmas can be a time that puts a lot of families under pressure. Here at SuperValu, we value the importance of giving something back to our Irish communities and helping out in any way we can.  On top of this year’s phenomenal fundraising drive from our network of committed and passionate retailers, we’re asking our customers to get on board this Christmas and donate what they can through this worthy appeal we have set up in conjunction with our charity partners – St. Vincent de Paul, the Simon Community and the Lions Club.”

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