Donegal tourism promoters are outlining their strategy to maximise the feelgood factor from the various high profile accolades awarded to Donegal in 2016.

The county was named as the "coolest place on the planet" by National Geographic Traveller, listed as the “most beautiful county in Ireland” by the website Ireland Before You Die, and it garnered worldwide exposure from the filming of Star Wars at Malin Head.

Donegal County Council's head of tourism Barney McLaughlin said attending the 2017 Holiday World Shows in Dublin and Belfast is just one of the many important elements of its extensive marketing plan and tourism strategy for 2017.

He said: "Through collaborative marketing, we can put Donegal firmly on the map as one of the top tourist destinations in the world.

"Donegal Tourism Ltd in association with Donegal County Council will work collaboratively with tourism providers to showcase Donegal on the Wild Atlantic Way.

"Various tourism providers have come on board to represent and promote their respective areas including Discover Bundoran, Donegal Town, and Killybegs – Gateway to Sliabh Liag, Donegal Airport, Fanad Lighthouse and Inishowen Tourism."

Watch a Donegal tourism video here:

Meanwhile, Bundoran tourism has a new brochure to promote the award-winning seaside town.

Bundoran Tourism Officer Shane Smyth said: "We are delighted to unveil an even bigger Discover Bundoran brochure for 2017.

"This year we have 48 pages and have been working closely with the Magh Ene Historical Society to include a historical trail and also a sculpture trail for visitors to follow.

"The brochure contains everything you need to know about what to do, where to stay, and where to eat in Bundoran as well as a comprehensive business directory and of course the event guide for the year ahead."

The cover photo of the brochure was provided by Peter Mayne of Peter Mayne Photography and shows his nephew Aaron jumping from the diving boards at Roguey.

The new Discover Bundoran brochure will be available at Bundoran Tourist Office from mid January, online at, and also at the Holiday World exhibitions in Belfast and Dublin at the end of the month.

If you have a story or want to send a photo or video to us please contact the Donegal Now editorial team. Between 9am and 5pm Monday to Sunday please call 074 9112712. Between 5pm and midnight please call or text 086 792 2103. Or you can email [email protected] at any time.