A unique business card was passed throughout Irish pubs recently in Canada.
Canadian immigration company, Doherty Fultz Immigration, had some unique advertising cards (beermats) drawn up to grab the Irish attention. The beermats could be found in Irish pubs in Toronto on St. Patrick’s Day.
The light hearted advertising has gathered a lot of attention over the past few weeks for its use of the popular Fr Jack, and also its nod to Saul from the popular series ‘Breaking Bad’ and spin off show ‘Better Call Saul.’
Anthony Doherty who is originally from Gweedore works as a Canadian Immigration Consultant for the company.
Anthony spoke to Donegal Now and explained how the idea came about. He said “We came up with the beermats to promote our business and who better to grab people’s attention than Father Jack.”
He explained that although the beermats were light hearted, they were a way of keeping spirits high amongst the many Irish Immigrants in Canada who are struggling with getting permanent residency.
He said “The message was to bring light to people’s frustration and difficulty in immigrating to Canada. As a landed immigrant myself, I recognise and completely understand the stress involved when applying to become a Canadian permanent resident.”
Anthony added that the one of a kind beermats were designed by another Donegal man from Glenfinn, Shane McGlinchey. He said. “Shane designed the beermats and we have had great feedback from them both here and back in Ireland.”
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