Donegal County Council in association with Failte Ireland and Donegal Tourism Ltd will host a ‘Connecting the Wild Atlantic Way’ conference.

This cutting edge digital marketing conference will be held on Thursday 25th September 2014 in County Donegal, at a venue to be confirmed.

‘Connecting the Wild Atlantic Way’ is an innovative conference and the first to blend digital marketing activities with promotion of the Wild Atlantic Way touring route in Donegal.

Those attending will discover a range of simple cost effective online marketing tips that can be applied to your business to ensure positive growth.Reach your target audience with a Wild Atlantic Way focus using the latest innovative digital marketing techniques. Failte Ireland representatives will be on hand to answer your questions about the Wild Atlantic Way.

A panel of expert speakers from companies such as Google, Facebook and some of Ireland’s leading digital marketing agencies will show you how to make the most of the Wild Atlantic Way.

The conference will also feature practical case studies from a range of local tourism businesses that are already experiencing a positive increase in visitor numbers as a direct result of Wild Atlantic Way marketing initiatives that they have deployed in order to reach a wider consumer audience online.

Barney McLaughlin from Donegal County Council commented: This is a great opportunity for the Tourism trade to come together to network and to gain the information necessary to promote and increase market share for their businesses on the back of the Wild Atlantic Way brand.“  

Failte Ireland's video about the Wild Atlantic Way has been watched by over 250,000 viewers.


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