Fáilte Ireland are today hosting thirty-five members of the Incoming Tour Operators Association (ITOA) on a familiarisation trip and networking evening which will be held at Solis Lough Eske Castle, Donegal, to showcase the potential of the stretch of the Wild Atlantic Way north of Galway, which includes Donegal and Sligo and to encourage them to promote this part of the route as a standalone product internationally.

The ITOA members deliver a great deal of international business to Ireland and can greatly influence their international tour operator partners with regard to how Ireland is positioned abroad.

Fáilte Ireland has prioritised the promotion of those parts of the Wild Atlantic Way with greatest potential for growth in its domestic marketing this year placing greater emphasis on the northern stretch of the route.

Fáilte Ireland also works closely with the Irish based operators to grow their business to Ireland and particularly to support this growth into areas where there is great capacity and potential to expand activity. Martin Donnelly, Business Development Manager today said:

“By showcasing the Wild Atlantic Way north of Galway and by introducing products and experiences that have genuine appeal for new programmes, we hope to provide these tour operators with a new way to view – and pitch - the Wild Atlantic Way.

Our Irish incoming tour operators have played a key role in delivering the success we have seen in recent years in our international holidaymaker numbers and we are confident that, through working in partnership with organisations such as the ITOA, we can support future growth as well as ensure we spread tourism right along the western seaboard.”

A bespoke itinerary was designed to showcase Donegal and Sligo for the ITOA members to see and experience what is on offer. Included were:

Donegal - the group spent time on Slieve League Cliffs, had a guided tour of Donegal Castle, enjoyed Irish coffee at Nancy’s of Ardara, spent time with Eddie Doherty weaver in Ardara, and an evening at Harvey’s Point Hotel and Solis Lough Eske Castle Hotel.

In Sligo they enjoyed tea and a guided tour of Lisadelle House and Gardens; met with Dr Prannie Rhattigan at the Irish Seaweed Kitchen together with experiencing Atlantic Sheep Dogs at Streedagh.

Denise Quinn, Lorna Demmel and Jenny O'Reilly at the Failte Ireland Tour Operators visit to Donegal Town Castle. F‡ilte Ireland are today hosting thirty-five members of the Incoming Tour Operators Association (ITOA) on a familiarisation trip and networking evening which will be held at Solis Lough Eske Castle, Donegal, to showcase the potential of the stretch of the Wild Atlantic Way north of Galway, which includes Donegal and Sligo and to encourage them to promote this part of the route as a standalone product internationally.
Photo Clive Wasson

Anne McCaughey, Castle guide with Svenja Burmeister, Irish Welcome Tours, Amanda Horan, Failte Ireland and corlaie Fox, Irish Welcome tours Failte Ireland Tour Operators visit to Donegal Town Castle. F‡ilte Ireland are today hosting thirty-five members of the Incoming Tour Operators Association (ITOA) on a familiarisation trip and networking evening which will be held at Solis Lough Eske Castle, Donegal, to showcase the potential of the stretch of the Wild Atlantic Way north of Galway, which includes Donegal and Sligo and to encourage them to promote this part of the route as a standalone product internationally.
Photo Clive Wasson

Failte Ireland Tour Operators visit to Donegal Town Castle Vera Hung and James Kenny. F‡ilte Ireland are today hosting thirty-five members of the Incoming Tour Operators Association (ITOA) on a familiarisation trip and networking evening which will be held at Solis Lough Eske Castle, Donegal, to showcase the potential of the stretch of the Wild Atlantic Way north of Galway, which includes Donegal and Sligo and to encourage them to promote this part of the route as a standalone product internationally.
Photo Clive Wasson

F‡ilte Ireland are today hosting thirty-five members of the Incoming Tour Operators Association (ITOA) on a familiarisation trip and networking evening which will be held at Solis Lough Eske Castle, Donegal, to showcase the potential of the stretch of the Wild Atlantic Way north of Galway, which includes Donegal and Sligo and to encourage them to promote this part of the route as a standalone product internationally.

F‡ilte Ireland are today hosting thirty-five members of the Incoming Tour Operators Association (ITOA) on a familiarisation trip and networking evening which will be held at Solis Lough Eske Castle, Donegal, to showcase the potential of the stretch of the Wild Atlantic Way north of Galway, which includes Donegal and Sligo and to encourage them to promote this part of the route as a standalone product internationally.
Photo Clive Wasson

Larisa Criscen grabs a quick selfie during the Failte Ireland Tour Operators visit to Donegal Town Castle.F‡ilte Ireland are today hosting thirty-five members of the Incoming Tour Operators Association (ITOA) on a familiarisation trip and networking evening which will be held at Solis Lough Eske Castle, Donegal, to showcase the potential of the stretch of the Wild Atlantic Way north of Galway, which includes Donegal and Sligo and to encourage them to promote this part of the route as a standalone product internationally.
Photo Clive Wasson

Denise Quinn and Lynn Henderson in the towering fireplace dueing the Failte Ireland Tour Operators visit to Donegal Town Castle. F‡ilte Ireland are today hosting thirty-five members of the Incoming Tour Operators Association (ITOA) on a familiarisation trip and networking evening which will be held at Solis Lough Eske Castle, Donegal, to showcase the potential of the stretch of the Wild Atlantic Way north of Galway, which includes Donegal and Sligo and to encourage them to promote this part of the route as a standalone product internationally.
Photo Clive Wasson

Anne McGaughey with the Failte Ireland Tour Operators visiting Donegal Town Castle. F‡ilte Ireland are today hosting thirty-five members of the Incoming Tour Operators Association (ITOA) on a familiarisation trip and networking evening which will be held at Solis Lough Eske Castle, Donegal, to showcase the potential of the stretch of the Wild Atlantic Way north of Galway, which includes Donegal and Sligo and to encourage them to promote this part of the route as a standalone product internationally.
Photo Clive Wasson

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