By Grace Mills
Thomas Cullen, an entrepreneur whose business in based in Co. Donegal, will appear on hit TV show Dragons’ Den this Sunday to pitch his business ‘Pocket Heroes’.
This week’s installment of Dragons’ Den focuses on the bright and brilliant entrepreneurs and innovators emerging from Ireland’s third level institutions. The Dragons will be meeting with students and people benefiting from the special entrepreneurial units that run alongside Ireland’s colleges and other third level institutions.
Thomas, who has a background in law and financial management and is currently living in Muff, Co. Donegal, is the inventor and managing director of ‘Pocket Heroes’. His business is currently based in the CoLab in the LYIT, where he has been consistently developing the business he will be pitching this Sunday.
Speaking to Donegal Now about how he felt going before the Dragons he said: “It was challenging to say the least, but I wasn’t too intimidated.”
Unlike many other TV shows where shots can be re-taken you only have one take before the Dragons, “You’re under pressure in that environment because you only have one shot. It was a great opportunity for the business and the product.”
Thomas formulated ‘Pocket Heroes’ in 2010 when he recognised a gap in the market for such a product; he himself travelled regularly and often lamented about the lack of personal care and hygiene kits for people ‘on the go’.
‘Pocket Heroes’ is a portable product for people on the go, traveling or going to a meeting. It consists of hand cream, face balm, mouth wash and hand cleanser in a packet that conveniently fits into your pocket.
To date there are three variations available Refresh Essentials, Refresh to Go and Refresh Travel.
Recognised by Enterprise Ireland and Intertrade Ireland, as well as being supported by the Donegal County Enterprise Board, ‘Pocket Heroes’ is an Irish product made and packed in Ireland, creating Irish jobs, “The product is 90% Irish, some plastics etc. are sourced outside of Ireland but everything else is made and packed in Ireland,” said Thomas.
Already available in two international airports, over 100 pharmacies in Ireland, including Brennan’s Pharmacy Group in Inishowen, and 60 vending machines in Dublin, Thomas’ range of miniature personal care and hygiene kits are certainly doing well, but will they impress the Dragons this week?
Tune in to RTÉ One this Sunday at 9.30pm to find out.
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